Lisa Aragona/Daily Bruin Senior Staff
By Amy Lee
Feb. 15, 2014 1:17 a.m.
There’s a special variety of swiping occurring on campus that does not include dining places.
Predicated on a “hot or not” principle, Tinder try an on-line matchmaking application that fits people inside the place with customers swipe directly to reveal interest or a swipe kept to reject. Since its creation 17 months before, Tinder, and also other internet dating apps particularly Grindr, Hinge and Twine, has experienced an ever growing existence on school campuses.
Produced by USC alumni and co-founders Sean Rad and Justin Mateen in September 2012, Tinder was initially founded at colleges, starting at their unique alma mater.
Mateen said they strategically directed the application at a college or university demographic since they know the application would do well in the event it resonated with college students.
“College was a very personal atmosphere, and children is sponges for taking in suggestions,” Mateen said. “ If there’s a requirement to utilize things among various, other people will acquire which need too. That’s just what we receive with university students.”